Creativity versus Innovation

 

Got an Idea? Put it to work.

Innovation and creativity are two words that are often confused – especially in the business environment. Creativity is the process of generating something new, an idea, product service or process. This creation has value but may or may not be applicable to your business. Innovation is the process that takes an idea or process and creates something of significant value as applied to an individual, a group or an organization.

The four basic types of innovation we address at BizDoctor are:

Management & Strategy Innovation
Process Innovation
Product Innovation
Marketing Innovation

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